By | Published: January 24, 2011
With all the new assisted living facilities popping up in the last 5 years, it is increasingly important to have a strong outbound marketing strategy to attract seniors and families. There are a few key components to a strong marketing program which include; a unique selling proposition, educating the potential resident, and establishing credibility early on
By | Published: January 19, 2011
If you are having troubling coordinating care for your elderly family member, one option may be to enlist the help of an experienced geriatric care manager. Geriatric care managers are usually people with backgrounds in nursing, social work, and gerontology who have a firm grasp on the financial, medical, and legal problems that people regularly encounter when planning eldercare.
Posted in Long Term Care | Tagged a-crucial-role, a-firm-grasp, a-geriatric-care, a-key-element, enlist-the-help, family, geriatric, long term care, long-term, ongoing-hourly, such-as-skype, uncategorized
By | Published: January 14, 2011
It’s important to consistently market your community no matter what the occupancy level is. This is a seemingly simple concept, but it is still surprising that many elder care facilities’ lead generation activity falls the the wayside when occupancy rates are up. Here is an exhaustive list of referral sources which can supplement your current outbound marketing
Posted in Long Term Care | Tagged activity-falls, agency-on-aging, aging-senior, elder care, elder-hostel, exhaustive-list, falls-the-the, health-agencies, lead-generation, networks, senior-bible, uncategorized
By | Published: January 13, 2011
Merrill Gardens is a consistently a top 20 performer in Assisted Living because of it’s operational excellence. It’s unique structure and the fact that it is a well capitalized private family company allow it to be a leader in the industry. Regional Teams: Merrill has seven regional sales and marketing teams that work very closely with each group of communities
By melissa | Published: January 12, 2011
Here are a few easy ways to promote your eldercare service for free. Google Places : Go to google.com/places and submit your elder care service by entering the name, addresss, contact information, and business information on the site. You then verify the Google Places submission by answering a phone call or sending in a postcard.
Posted in Long Term Care | Tagged a-and-write, a-few-weeks, a-press-release, aol, article, leap-com-follow, local, press-releases, prweb-or-prleap, search, there-on-google, uncategorized
By | Published: January 11, 2011
Redouble your occupancy enhancement efforts even if it means spending more money. The rationale for investing more in marketing is to fill your pipeline so that you can avoid the high opportunity costs of vacant units. TIMING IS CRITICAL Another reason is that timing is critical.
By | Published: October 21, 2010
Older adults can decrease their risk of disability and increase their likelihood of maintaining independence by 41 percent by participating in a walking exercise program, according to a new University of Georgia study. The study, which appeared in the Journal of Geriatric Physical Therapy, also found that walking program participants increased their peak aerobic capacity by 19 percent and increased their physical function by 25 percent
By | Published: October 21, 2010
Sometimes it seems as if women here a constant litany of foods to avoid during pregnancy . After all, we all know that alcohol and caffeine are bad for the baby, but how many of the other suggestions have merit?
Posted in Long Term Care | Tagged a-may-shorten, a-wide-variety, answers, date-on-which, doctor, home health, mercury-include, nutrition, pregnancy, suggestion, ultimate-reward, uncategorized
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